I. Match the words with their definitions:
|symbol||A graphic mark commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. They are either purely graphic (symbols/icons) or are composed of the name of the organization.|
|sign||Something such as an object, picture, written word, sound, or particular mark that represents something else by association, resemblance, or convention|
|badge||A symbol or token of personal power, status or office, or of an official body of government or jurisdiction. They are especially used as an emblem of a specific or general authority.|
|insignia||A pattern that is used to represent an idea, or an individual, it crystallizes in concrete, visual terms some abstraction, a representation of an object.|
|logo||A piece of paper, polymer, cloth, metal, or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. It may also be printed directly on the container or article.|
|label||A device or accoutrement which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath, a sign of legitimate employment or student status, or as a simple means of identification.|
|emblem||An entity which signifies another entity.|
II. Find an example of each on the web (or project the ones below), and explain when/how/when/why they are used.
III. What are logos and what is their function?
Listening | A Team Presentation | Listening | Reading | Reading | II. Translate the collocations above into Russian. Explain their meanings. Use them in the sentences of your own. | Discussion | I. The following thoughts passed through the minds of two negotiators during a negotiation. Use the words and phrases in brackets to reproduce what they actually said. | I.Use the following words to complete each expression. | Basic Negotiating Tips |