Головна

Заняття № 6

  1. III. Зміст заняття
  2. V. Зміст теми заняття
  3. V. Зміст теми заняття
  4. V. ЗМІСТ ТЕМИ ЗАНЯТТЯ
  5. V. ЗМІСТ ТЕМИ ЗАНЯТТЯ
  6. V. Зміст теми заняття.
  7. VI. Матеріали методичного забезпечення заняття

МАТЕРІАЛ ДЛЯ ПЕРЕКЛАДУ

1. Translate into Ukrainian:

Embedded Journalists: An Advantage for the Military

During the short invasion of Iraq in 2003, journalists were "embedded" with various Coalition forces. This was an idea born from the public relations industry, and provided media outlets a detailed and fascinating view for their audiences.

For the military, however, it provided a means to control what large audiences would see, to some extent. Independent journalists would be looked upon more suspiciously. In a way, embedded journalists were unwittingly (sometimes knowingly) making a decision to be biased in their reporting, in favor of the Coalition troops. If an embedded journalist was to report unfavorably on coalition forces they were accompanying they would not get any cooperation.

So, in a sense allowing journalists to get closer meant the military had more chance to try and manage the message.

In U.K., the History Channel broadcasted a documentary on August 21, 2004, titled War Spin: Correspondent. This documentary looked at Coalition media management for the Iraq war and noted numerous things including the following:

  • Embedded journalists allowed the military to maximize imagery while providing minimal insight into the real issues;
  • Central Command (where all those military press briefings were held) was the main center from which to:

o Filter, manage and drip-feed journalists with what they wanted to provide;

o Gloss over set-backs, while dwelling on successes;

o Limit the facts and context;

o Even feed lies to journalists;

o Use spin in various ways, such as making it seems as though reports are coming from troops on the ground, which Central Command can then confirm, so as to appear real;

o Carefully plan the range of topics that could be discussed with reporters, and what to avoid.

In summary then, the documentary concluded and implied that the media had successfully been designated a mostly controllable role by the military, which would no doubt improve in the future.

For more about the issues of embedded journalism during the Iraq invasion, various propaganda techniques employed, and more, see this web site's Iraq media section.



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